Developments in IT have changed the paradigm for corporate IT people and the strategies they lead. Consumers and business managers are increasingly confident at exploiting technology in ways that they value. Meanwhile, executives want to constrain IT spending, not always certain of what they get in return. Today's third generation of 'IT strategy' is about what people do with IT and how much it all costs, rather than technology itself. It harnesses the energy of business-led strategies for exploiting IT, to create maximum total value. It also makes transparent the linkages between business decisions and IT costs - often with some very surprising results.

Provide you with a comprehensive framework for formulating and executing your organization's Corporate Strategy for IT, and worked examples. Many delegates will find that it permanently changes their perspective of what the latest generations of 'IT strategies' are all about, including:

•  The promise, principles and tactics of the Corporate Strategy for IT

•  Exploring and changing the corporate investment culture, as it applies to IT

•  Investing in business change and IT

•  Using Enterprise Architecture to drive business innovation

•  The 'expert IT customer' management model

No technical IT knowledge required

This a seminar for everyone involved in IT-related business decisions. There is no technical IT content, and any perceived gap between 'business' and 'IT' people is rapidly eliminated through a common language, skilled facilitation and a shared sense of purpose. Past delegates have included:

•  CIO

•  IT Strategist

•  IT Manager

•  Enterprise Architect

•  Business Architect

•  IT Consultant

•  Business Consultant

•  Business Information Manager

•  Business Analyst

•  Corporate or Business Strategist

•  Business/IT Relationship Manager

•  IT Manager who uses IT, or who has IT costs